In collaboration with Under Armour, I led the concept development, creative direction, and production of The Armour Advantage, a branded editorial for Extra Time Magazine Issue 4. Centered on the release of the Magnetico Elite 4 football boot, the piece explored the psychological and physical edge the right gear can give a player, not just in performance, but in mindset.

Working closely with stylists, photographers, and talents, we created a dynamic visual narrative that reflected the intensity and individuality of modern-day rivals on the pitch. The story unfolded across a full-length print feature, blending sharp imagery with cultural insight and positioning the Magnetico Elite 4 not just as a product but as a symbol of power, precision, and poise.

This collaboration exemplified our studio’s approach to brand storytelling, where design, sport, and emotion intersect to shape how football is experienced today.

The Armour Advantage
Extra Time Magazine – Issue 4

Photography: @mike_smalls
Fashion Stylist: @marcelpena_
Photo Assistant: @wr3ckneffect
Art Direction & Production: @extratimemag @zeidjaouni @zeynepvisuals
MUA: @yumikaizuka w/ @thesouthjamesagency
Models: @hobshogan w/ @bicoastalmgmt & @blvck.almeda w/ @musemodelsnyc
Words: @aestheticfutbol
Location: @un_nyc
Brand: @underarmourfc